Duties & Responsibilities:

The Senior Pay-Per-Click Specialist’s duties & responsibilities will include:

• Attending client Kick-Off calls or possibly in-person meetings to learn and understand client’s needs and goals pertaining to paid search, particularly measurable objectives

• Strategize to meet client goals and objectives

• Conduct keyword research, PPC budget forecasting and recommend keyword selection for campaigns

• Review/provide analysis on PPC landing pages

• Write PPC advertising copy

• Set up PPC campaigns in various search engine interfaces

• Set up PPC ad tracking (presently, Google Analytics)

• Monitor and manage multiple client campaigns through third party campaign management software (presently, Google Analytics)

• Extract campaign data and generate client reports

• Analyze campaign data to provide campaign optimization and recommendations/highlights to project manager

• Manage and maintain daily/monthly PPC spends for multiple clients to ensure each campaign meet the desired performance metrics

• Secure Google Ad Words Professional Certification, if not yet certified

• Maintain PPC knowledge base through constant self-education

• Direct other PPC staff

Required Skills:

• Fluent knowledge of Google Ad Words and Yahoo Sponsored Search; experience with other search engine PPC management helpful

• Thorough knowledge of tracking and web analytics software, such as Google Analytics and others.

• Advanced skills in Microsoft Word & Excel; familiarity with Microsoft Access helpful

• PPC copywriting & copy editing skills

• Must demonstrate a problem-solver mentality; ability to anticipate and think critically; always seeking to improve ourselves or internal systems & processes

• Organizational – ability to handle multiple responsibilities at one time yet still get assignments completed in a timely basis

• Strong Follow-Up Skills – follow-up may entail contacting both staff and clients

• Strong Interpersonal Skills

Desired Personal Traits:

• Positive Attitude –Hexpress is an upbeat, unconventional workplace

• Self-Starter – much of the search marketing work will be undirected and self-guided. The company needs to be confident that the Senior PPC Specialist has the initiative the position requires.

• Adaptability – ours is a quickly evolving business that requires the constant need for change

• Ability & Willingness to Learn Quickly – search engine marketing is an ever-changing field and all search marketing staff need to maintain the highest level of understanding, the latest news, and be able to implement quickly what is learned

• Honesty & Trustworthiness

• Patience

• Commitment – Hexpress is a fast growing company with upward mobility opportunities for loyal individuals looking for a career and not just a job

Location: Baroda

Experience: 2 to 4 years

Salary: Open (Based on CTC) + Bonus+ Incentives

Plz contact us on 9320014499 and mail us your updated resume along with your CTC, ECTC, Notice Period & total work experience on mumbai@globalesource.in & hr2.globalesource@gmail.com