What Is Ecommerce SEO?
Ecommerce SEO: Helping UK Online Stores Rank for the Product and Category Searches That Drive Sales
Ecommerce SEO is the process of optimising your online store so potential customers can find your products organically on Google without you paying for every click. It addresses the unique challenges that ecommerce sites face in organic search: thousands of product pages to optimise at scale, duplicate content from product variants and filters, complex site architecture, and seasonal inventory changes.
Our specialist ecommerce SEO services are built around how UK shoppers actually search for products. We optimise your product pages and category pages for the specific search terms your customers use at every stage of their buying journey, from research and comparison through to the moment they are ready to purchase.
68%of UK online shopping journeys start with an organic search engine query
£0cost per click for organic product traffic vs ongoing paid ad spend on Google Shopping
8.5xaverage ROI on well-executed ecommerce SEO campaigns over a 12-month period