Terms of Service

1. Acceptance of terms

These Terms of Service (“Terms”) govern your access to and use of the website www.professionalseoindia.com (the “Website”) and the search engine optimisation services offered by Professional SEO India (“we”, “us”, “our”). By accessing the Website or engaging our services, you agree to be bound by these Terms.

2. Our services

We provide professional SEO services including but not limited to technical SEO audits, on-page optimisation, link building, local SEO, ecommerce SEO, content strategy, white label SEO fulfilment, and strategic SEO consulting for clients across the USA, UK, Canada, and other regions. Specific deliverables, timelines, and fees are set out in the individual service agreement or statement of work (“SOW”) signed with each client.

3. Engagement & scope

Every engagement begins with a written SOW or service agreement identifying the services, deliverables, timelines, fees, and responsibilities of both parties. Any changes to the agreed scope are confirmed in writing before work begins. Verbal or informal change requests that have not been confirmed in writing are not binding.

4. Fees & payment

Fees for our services are as set out in your SOW. Unless otherwise agreed:

• Retainer fees are invoiced in advance on a monthly basis.
• Project fees are invoiced on an agreed milestone schedule.
• Payment terms are net 15 days from the date of invoice.
• Late payments may attract interest at the lesser of 1.5% per month or the maximum rate permitted by law.
• All fees are exclusive of applicable taxes, which are the responsibility of the client.

5. Cancellation & refunds

Monthly retainer engagements may be cancelled by either party with 30 days written notice. Project engagements may be cancelled subject to payment for all work completed and committed external expenses. SEO is an ongoing discipline whose results compound over time — we do not offer ranking guarantees, and retainer fees covering work already performed are non-refundable. Unused prepaid fees for work not yet performed will be refunded on a pro-rated basis.

6. Intellectual property

Subject to full payment of all fees due, you retain ownership of all content, assets, and materials you provide to us. Upon payment in full, ownership of client-specific deliverables created for you under the SOW (such as published content, on-page recommendations, and custom audit reports) transfers to you.

We retain ownership of our underlying methodologies, frameworks, proprietary templates, software tools, and any pre-existing intellectual property used in delivery. Third-party tools (such as Ahrefs, SEMrush, Screaming Frog) are licensed to us and you do not acquire rights in those tools.

7. Confidentiality

Each party agrees to hold the other party's confidential information in strict confidence and to use it only for the purposes of the engagement. Confidential information includes non-public business information, strategy, data, pricing, and personnel information. Confidentiality obligations survive termination of the engagement for a period of three (3) years. A separate Non-Disclosure Agreement may be executed on request.

8. Warranties & disclaimers

We will perform our services professionally and in line with industry best practice. However, search engine rankings, organic traffic, conversions, and revenue are influenced by many variables outside of our control — including search engine algorithm updates, competitor activity, and the client's own website changes. We do not warrant or guarantee any specific ranking position, traffic level, lead volume, conversion rate, or revenue outcome.

Except as expressly stated in these Terms, our services are provided on an “as is” basis. To the maximum extent permitted by law, we disclaim all implied warranties including merchantability, fitness for a particular purpose, and non-infringement.

9. Limitation of liability

To the maximum extent permitted by law, our aggregate liability to you arising out of or in connection with these Terms or our services — whether in contract, tort, or otherwise — is limited to the total fees paid by you to us in the three (3) months preceding the event giving rise to the claim. Neither party will be liable for any indirect, incidental, consequential, special, or punitive damages, including lost profits, lost revenue, or lost goodwill.

10. Indemnification

You agree to indemnify and hold us harmless from any claim, loss, or damage arising from (a) content, data, or materials you provide to us; (b) your breach of these Terms; or (c) your violation of any third-party rights or applicable law in connection with the services.

11. Client responsibilities

To allow us to deliver effectively, you agree to:

• Provide necessary access to your website, Google Search Console, Google Analytics, and similar platforms.
• Respond to approval requests and content reviews in a timely manner.
• Not engage in search engine manipulation tactics (such as paid links or cloaking) that would violate Google Webmaster Guidelines.
• Keep us informed of significant website or business changes that could impact SEO performance.

12. Governing law & dispute resolution

These Terms are governed by the laws of India. Any dispute arising out of or in connection with these Terms or our services shall be subject to the exclusive jurisdiction of the competent courts at Mumbai, India, and the parties consent to that jurisdiction. Nothing in this clause prevents us from seeking urgent injunctive relief in any other competent jurisdiction where enforcement is necessary.

13. Changes to these terms

We may update these Terms from time to time. The most current version is always posted on this page with an updated “Effective date”. Material changes affecting existing client engagements will be notified in writing; continued use of our services after notification constitutes acceptance of the revised Terms.

14. Contact

Questions about these Terms can be directed to:

Professional SEO India
Email: info@professionalseoindia.com
Website: www.professionalseoindia.com

Also see our Privacy Policy.