How patients choose a dentist in the UK
A patient searching "Invisalign Leeds" or "emergency dentist open Saturday" sees three practices on the map, checks the star ratings and recent reviews, then clicks through to compare prices. Practices missing from that map rarely get a look, whatever the quality of their dentists.
What our dental SEO includes
Google Business Profile. Correct primary category ("Dentist", "Cosmetic dentist" or "Orthodontist"), treatments listed with descriptions, NHS or private status made clear, booking links, photos and regular updates. Each practice in a group gets its own profile.
Treatment pages. Separate pages for implants, aligners, composite bonding, veneers, whitening, hygiene, children's dentistry and emergency care. Each explains the treatment, how many visits it takes, fees or fee ranges and finance options, with before-and-after photos where patients have consented.
Dentist profiles. GDC numbers, qualifications and special interests, as GDC guidance expects, marked up with Person schema.
Reviews. A simple request after appointments, reply templates that protect confidentiality, and monitoring across Google and dental directories.
Fast, bookable website. Online booking that loads quickly and is tracked, so we can report new patients, not just clicks.
Practices and groups
We work with independent practices, multi-site groups and corporate dental brands. For groups, the challenge is consistency without copy-paste: dozens of profiles, pages and review streams that each need local detail.
A six-practice dental group we work with lost its map rankings after a website redesign. After we fixed the technical damage, rebuilt every profile and added local content, organic traffic rose 312% in eight months and booked consultations tripled.
