How UK buyers use AI search
Google now shows AI Overviews on a large share of UK searches, and more people are asking ChatGPT, Gemini and Perplexity for recommendations directly: which solicitor, which CRM, which clinic, which shop. The answer usually names a few businesses and links to a handful of sources. Everything below that gets far less attention.
What decides who gets cited
AI tools build an answer and cite sources that make it safer to give. In practice that means:
- A clear, consistent picture of your business across your website, Google Business Profile, Companies House listing, directories and press.
- Pages that answer questions directly, with short definitions, prices, timeframes and comparisons near the top.
- Mentions on trusted UK sites: trade bodies, regional press, review platforms like Trustpilot, and sector publications.
- Pages that already rank on Google.co.uk, which is where AI Overviews draw most of their sources.
What the service includes
Prompt research. A list of the questions UK buyers ask AI tools in your sector, phrased the way people in Britain actually ask them.
Baseline audit. We run every prompt through AI Overviews, ChatGPT, Gemini and Perplexity and record which businesses and sources appear today.
Entity and schema fixes. Organisation, Service and Person markup, a consistent company description across the web, and an About page that states plainly who you are and where you trade.
Answer-ready content. We restructure key service and comparison pages so they lead with the answer and include the specifics AI tools like to quote.
UK mentions. Expert commentary, data and guides pitched to UK publications, trade associations and the roundups that already appear as sources in your category.
Monthly report. Share of citations by platform and prompt, new mentions won and lost, and next month's priorities.
Where it works best
Businesses whose customers research before they get in touch: B2B and SaaS firms, solicitors and accountants, private clinics, financial advisers and online retailers in comparison-heavy categories. If most of your work comes from the map pack, start with local SEO.
