How Canadians use AI search
Google shows AI Overviews on a growing share of searches in Canada, and more buyers ask ChatGPT, Gemini and Perplexity for recommendations directly. The answer names a handful of businesses and cites a few sources. If you aren't one of them, most buyers never reach your website.
What AI tools look for
- Consistent information about your business across your site, Google Business Profile, provincial and federal business registries, directories and press.
- Pages that answer questions directly: definitions, prices in CAD, timelines and comparisons near the top.
- Mentions on trusted Canadian sites: industry associations, Canadian media, directories and review platforms.
- Rankings on Google.ca, since AI Overviews draw heavily on pages that already rank.
What's included
Prompt research in English and, where relevant, Quebec French, based on how your buyers ask questions.
Baseline audit across AI Overviews, ChatGPT, Gemini and Perplexity, recording which brands and sources appear today.
Entity and schema fixes so every source describes your business the same way.
Answer-ready content: key service and comparison pages restructured to lead with the answer.
Canadian mentions: data, expert commentary and guides pitched to the publications and lists AI tools already cite in your category.
Monthly AI visibility report showing share of citations by platform and prompt, and what we are changing next.
Where it pays off
B2B and SaaS companies, law firms and accountants, clinics, financial advisers and online stores in research-heavy categories. If most of your work comes from the map, start with local SEO.
