What makes a good link
A link from a respected, relevant site is a vote of trust. For Canadian businesses the best links usually come from:
- national and regional Canadian media, and trade publications
- industry associations and provincial professional bodies
- universities, municipalities and community organizations
- suppliers, partners and the brands you carry
- Canadian blogs and resource pages your customers actually read
How we earn them
Digital PR. Original survey data, city and provincial comparisons, cost studies and expert commentary that Canadian journalists want to cover.
Outreach. Guides, tools and expert input pitched to sites that already link to businesses like yours.
Unlinked mentions and broken links. Turning existing brand mentions into links, and suggesting your content where a dead page used to be.
Local links. Chambers of commerce, BIAs, sponsorships and local news, essential for local SEO.
What we never do
No private blog networks, paid guest posts on content farms, link swaps or bulk packages. If it risks a penalty, we don't do it.
Reporting
Each month you see every link earned: live URL, linking site, relevance and target page. If one drops off, we tell you. A law firm we work with saw 14 case-type pages reach page one after we earned links from legal publications to a hub of practice-area guides.
