Where Canadian stores lose organic sales
- US signals on a Canadian store: prices in USD, American spelling, US shipping details, so Google.ca and shoppers trust a competitor more.
- Thin category pages with nothing beyond a product grid.
- Faceted navigation creating thousands of crawlable URLs.
- Duplicate product URLs on Shopify collections.
- Missing product schema, so no price, stock or ratings in results.
- English-only catalogues in a country where roughly one in five people has French as their first language.
What we do
Category mapping to how Canadians search, including French equivalents for Quebec.
Category and product pages with useful buying advice, original descriptions and Product schema showing price in CAD, availability and reviews.
Technical clean-up: crawl budget, filters, canonicals, discontinued-product redirects and speed. See technical SEO.
Canada–US setup for stores selling in both: hreflang, currency, shipping and duty information that keeps each country's shoppers on the right version.
Merchant Center and free listings so products appear in Google's free shopping results in Canada.
Content and links: buying guides, gift guides and PR with Canadian lifestyle, home and fashion media.
Results we measure
Organic revenue and transactions in GA4 by category and product. A Shopify apparel brand we work with added $1.8M in organic revenue in twelve months after a category rebuild, with more than 240 keywords reaching page one.
