Common technical problems on Canadian sites
- Broken bilingual setups: French pages with no hreflang, English and French versions of the same page competing, or French pages blocked from indexing.
- Canada–US confusion: one site serving both countries with US prices and spelling, so Google.ca prefers a Canadian competitor.
- Indexing gaps: filter pages and archives indexed while key pages are not.
- Duplicate URLs from http/https, www, trailing slashes and tracking parameters.
- Slow mobile pages on heavy themes and page builders.
- Lost rankings after a redesign because old URLs were never redirected.
How we work
Crawl and audit with Screaming Frog or Sitebulb, Search Console data, real-user Core Web Vitals and server logs where available.
Prioritize every finding by likely revenue impact and effort.
Write tickets with affected URLs, what is wrong, what "fixed" looks like and how to test it.
Fix and verify on WordPress, Shopify (founded in Ottawa and common across Canadian ecommerce), Magento, Webflow and headless sites, then recrawl to confirm.
Monitor monthly for new problems introduced by updates and releases.
Migrations
A redesign or replatforming is where the largest avoidable traffic losses happen. We map every URL, test redirects on staging, check tracking and monitor rankings for eight weeks after launch.
Our technical work also supports AI SEO: clean structure and schema make your content easier for AI Overviews and Perplexity to quote.
