How Canadians find a lawyer
Someone injured in a collision searches "personal injury lawyer Mississauga". Someone separating searches "family lawyer Calgary" and reads more carefully. In both cases the shortlist comes from Google's map, the first organic results and AI Overviews, along with directories such as the provincial law society lawyer referral services.
What we do for Canadian law firms
Google Business Profile with precise categories for each office, accurate details and a review process that respects solicitor-client confidentiality.
Practice-area pages that answer what clients ask: Do I have a case? What does it cost? How long does it take? What happens first? Written in plain language, reviewed by your lawyers, and specific to your province's law.
Depth where it pays. Personal injury may need separate pages for motor vehicle accidents, slip and fall, long-term disability and wrongful death, with provincial limitation periods and insurance rules explained.
Lawyer profiles with call to the bar, practice areas, languages and recognitions, marked up with Person schema.
Legal and local links from legal publications, bar associations, local news and community organizations.
French content for firms serving Quebec or francophone communities in Ontario, New Brunswick and Manitoba.
Practice areas
Personal injury, family and divorce, real estate, wills and estates, immigration, criminal defence, employment, corporate and commercial, and civil litigation.
A personal injury firm we work with saw 14 case-type pages reach page one after we built a practice-area hub and earned legal-publication links, bringing around 187 qualified enquiries a quarter.
