The searches that come before a demo
A buyer searches the problem, then the category, then comparisons ("Product A vs Product B"), alternatives and practical questions. Canadian buyers add their own: "Canadian data residency", "PIPEDA compliant", "bilingual support", "pricing in CAD". Increasingly they ask AI tools for a shortlist first.
Most B2B sites skip the decision pages in the middle. We build those first.
How we approach it
Map intent by stage, weighted by deal value rather than volume, separately for Canadian and US buyers.
Build decision pages: comparisons, alternatives, use cases, industries, integrations and pricing explanations.
Add expert content written with your product and sales teams.
Fix technical basics common to SaaS sites: JavaScript rendering, documentation subdomains and separate blog platforms.
Plan cross-border structure with en-CA and en-US hreflang where pages differ, so each market sees the right version.
Report pipeline in HubSpot or Salesforce, not just traffic.
Who we work with
SaaS companies in Toronto, Waterloo, Montreal, Vancouver and Ottawa, IT and cybersecurity providers, fintech, consultancies and professional services firms selling to businesses in Canada and the US.
One SaaS client grew organic MQLs 4.2× in twelve months, with 28 commercial keywords in the top three.
