When an audit makes sense
- Traffic has dropped and nobody knows why.
- You are redesigning, changing platforms or adding a French version.
- You serve Canada and the US and suspect the wrong version is ranking.
- A competitor with a weaker site keeps outranking you on Google.ca.
- You want an independent view before renewing an SEO contract.
What we check
Technical: crawling, indexing, sitemaps, canonicals, redirects, status codes, JavaScript rendering, mobile usability, Core Web Vitals, HTTPS, structured data and hreflang.
Bilingual and cross-border: en-CA, fr-CA and en-US tagging, duplicate English content across countries, currency and shipping signals.
Content: titles, headings, thin and duplicate pages, cannibalization and gaps against the competitors ranking above you.
Architecture: click depth, orphaned pages and internal linking.
Backlinks: quality, relevance, risky patterns and the gap to the top three.
Local: Google Business Profile, reviews and citations on Canadian directories.
AI search: whether AI Overviews, ChatGPT and Perplexity mention you for your main buyer questions.
What you receive
- A one-page summary of the five issues costing you most.
- A full findings report, every item scored for impact and effort.
- Developer tickets with URLs and acceptance criteria.
- A 90-day roadmap.
- A walkthrough call with the strategist who wrote it.
