How patients search in India
Healthcare searches fall into three groups. Symptom and condition searches ("knee pain while climbing stairs"), treatment and cost searches ("knee replacement cost in Hyderabad"), and provider searches ("orthopaedic doctor near me", "best hospital for knee replacement"). Many patients search in Hindi or a regional language, and families often research on behalf of an older relative.
Google holds medical content to a high standard. Pages need named medical reviewers, clear sources and dates, and nothing that reads like an exaggerated promise.
What we do for hospitals and clinics
Treatment and procedure pages covering what the procedure involves, who it's for, recovery time and cost ranges where you're willing to share them, each reviewed by a named doctor.
Doctor profiles with qualifications, registration numbers, specialities, OPD timings and Physician schema.
Department and location pages for multi-specialty hospitals and clinic chains, so each branch ranks in its own area.
Local SEO for every branch: Google Business Profile, Practo and Lybrate profiles, and review requests.
Technical SEO for large hospital sites with hundreds of doctor and department pages.
Medical tourism pages for patients from the Gulf, Africa, Bangladesh and beyond.
We also review existing pages for claims that could breach medical advertising rules, and suggest safer wording.
