How Indian homebuyers search
Buyers start broad ("flats in Gurgaon"), narrow to a locality and budget ("3 BHK Golf Course Extension Road under 2 crore"), then search project names, builder reviews, possession status and RERA records before they visit. NRI buyers add questions about home loans, power of attorney and repatriation.
The portals own the first stage. Developers and brokers can own the later stages, where buyers are closest to deciding.
What we do for real estate businesses
Project pages with configurations, carpet areas, price ranges, floor plans, amenities, location advantages, possession timeline and the RERA registration number, all crawlable and up to date.
Locality guides covering connectivity, schools, hospitals, upcoming infrastructure and price trends, written from real knowledge of the area.
Buyer guides on stamp duty, registration, home loans, carpet vs super built-up area, and NRI purchases.
Local SEO for sales offices and site offices, including Google Business Profiles for each project where allowed.
Technical fixes for heavy project microsites, 3D walkthroughs and image galleries that slow pages down.
Lead tracking from search to enquiry to site visit, so you can compare SEO leads with portal and ad leads.
